Pelican Express is a travel brand created for the curious and adventure-seeking traveller. The objective was to build an identity that captured the excitement of travel while feeling authentic, optimistic and distinctive.

The identity brings together three visual ideas: the visa stamp, creating an immediate connection with travel; the rising sun, representing a new beginning; and hand-drawn forms, introducing a sense of spontaneity and authenticity. Together, these elements create a visual language that feels expressive rather than conventional.

The identity was extended beyond the logo into a broader brand system, allowing the same sense of adventure and discovery to shape the brand's communication.

A travel identity built around the idea that every journey is a new beginning.